Posts Tagged ‘marketing’

The Biggest Internet Loophole (And How To Earn From It In Just 5 Minutes Everyday)

Saturday, October 31st, 2009

Every now and again the internet throws up some real loopholes. One in particular stands out, and if you’re interested in making some fast pocket money then you should check out the concept of sports arbitrage in more detail. Imagine being able to bet on both sides of a sporting event – so that no matter what the result you walk away with a guaranteed profit. Well that’s exactly what arbitrage betting is about – and thanks to the hundreds of bookmakers that continue to offer online services this arbitrage loophole is growing with more and more opportunities to claim guaranteed cash every day. The best thing is that it’s completely legal, simple to do and once you start chances are you’ll get hooked with the guaranteed and fast money that’s there for the take.

Before you get too excited lets take a moment to understand the mechanics behind arbitrage – an age old concept that has been used by banks and businesses for centuries. Arbitrage simply is an inconsistency in the market – where for example due to global differences the same product or service is charged at different prices in different locations. How is this applied to sports betting? An arbitrage opportunity is formed when different bookies have different prices for different outcomes in a particular sporting event. The bottom line is that we can place bets to cover both (all) outcomes with different bookmakers and get back more than we invested each and every time. It’s important to remember that this is a form of investment and not betting – with arbitrage you know your exact return before a ball is kicked or a stroke played. It’s also important to remember that arbitrage returns are generally low – on average yielding 5% to 10% per play – but for an investment that lasts for a couple of hours, that’s pretty good.

Why Do Arbitrage Opportunities Occur?

Arbitrage opportunities occur when there are differences of opinion on a particular sporting event between two or more bookmakers. Remember that thanks to globalization and the internet you can use an online bookmaker who is based anywhere in the world. There are many reasons why bookmakers may offer wildly different odds on the same sporting event. For a start, many bookmakers overstretch themselves when offering odds – they try and cover every possible market to get as many customers as possible.

This is great news for us because in doing so they will sometimes offer odds on events that they have little or no expert knowledge in. For example, a bookmaker in the USA may know very little about English Division 2 football games, and yet offer odds on them. In contrast, an English bookmaker will be much more “clued up” as to the likely outcomes from the same games. The result? Wildly different odds on the same games, and a feast of arbitrage opportunities and free money for us. And remember, everyday more and more online bookmakers are entering the highly lucrative online gambling market – this is great news for us because the number of juicy arbitrage opportunities will grow well into the future! Also, bookmakers are busy people – and when they are forced to offer odds in pressurized situations they can sometimes make mistakes! Again – leading to a nice stream of easy arbitrage pickings.

How To Start Earning From Sports Arbitrage

Now we have a firm understanding of how arbitrage works and what causes them we’re going to see how best to spot them, and how to organise your time for maximum efficiency.

As an arbitrage trader it’s vital that you construct a daily checklist of events that you wish to investigate. It’s very handy to buy a diary specifically for your arbitrage trades and jot down the specific events you’ll be hunting for arbitrages in. Make this a routine – for instance, perhaps on a particular Saturday you want to check the English football Premiership fixtures, the tennis fixtures and the one day cricket series between India and England. Do not randomly hunt for arbitrage opportunities without a system firmly in place.

The traditional way to approach sports arbitrage trading is to have a daily list of sporting events and work through them one by one.

If you take this systematic approach with each sporting event you have on your checklist your chances of finding an arbitrage are very good.

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To Blog Or Not To Blog: The Ups And Downs Of Blogging

Saturday, October 31st, 2009

Whenever the subject of the phenomenon called blogging is raised, most people immediately think associated it with an online diary or weblog. The term weblog refers to key words. First is web from the World Wide Web and log, as in keeping a log. Even though it’s not that difficult to pronounce it was eventually still shortened to just “blog”.

From the time that the first ‘blogs’ made its appearance in 1994, the act of recording thoughts and experiences online spread like fire all across the globe. Today, blogging become an Internet sensation.

Actually most people are unaware that there’s much more to blogging than what we usually see online, where individuals simply write down their daily routine in a diary-like way. Blogging is now seen as a viable way to spread information and more and more professionals are getting in on the act to report on areas that interest them. It has now expanded so much that a blog can be made into practically just about anything you want it to be.

However, not everyone is enthusiastically jumping in the blogging bandwagon. There are still those remaining few who are still taking their own sweet time making the decision whether to blog or not to blog. So, what are the reasons why they are not blogging?

There are several reasons but most simply do not realize the huge the benefits of blogging. All they see is the downside like the monetary and time costs involved. Another reason is that they are intimidated with the technical side of blogging.

Also, most articles found on the net only talks about how great blogging is, without telling you why or showing you how. Or we tell you how to get the best results with your blog, but don’t tell you where to start. So here are some basic facts you might be interested in.

If have envisioned your site going from getting 10 hits a month to getting a couple of dozen visitors a day from search engines, well blogging can make that possible if you do it right. The structure of a blog, and the fact that most of them automatically generate content feeds, also make them the best food for your friendly neighborhood search engine spider.

Now, if you wish for your visitors to keep coming back to your site over and over again until they finally make a purchase, then you might want to try your hand at a blogging. An informative blog that engages your audience will cut down the sales cycle, plus it also creates a courtship period. Blogs make it possible for your visitors to subscribe to your thoughts, see if they like you and even get to know more about you.

Keep in mind that people usually buy from the people that they like. So if your visitors do not feel like they are getting a personality vibe from you, they are often less likely to buy. Vibe means buy, so keep that in mind. Furthermore, remember that blogs make it easy for you to vibe.

Another benefit you can gain from blogging is that you can create new targeted search engine pages for your site without the need to hand-code a new page, or fire up your HTML editor every time. All you need to do is simply log in to your blog admin panel, type your thoughts, proofread, and press publish. Voila! You have a blog!

Blogging can also help you with free one-way links back to your site that contains your lucrative keywords. So, even if your SEO efforts all went down the drain, or been the unsuspecting victim of an algorithm change, as long as you aren’t banned by a search engine, blogging can help bring you back into top results. Why you ask? Well, it simply because blogs have a search engine friendly architecture, and can make use of your keywords automatically, without being gratuitous. Blogs are the easiest way to get into a search engine and stay in.

Downside to blogging number 2. Blogging can be hard and expensive. This may be true enough, particularly if you’re busy, or have a medium sized to large business. In which you may have to hire one of the few consultants that works on these types of issues. Unfortunately, it means expenses.

But there is a way you can get away with that, if you’re a small business owner or a home-based business with an online element then you can get away with firing up a free blog. All you have to pay for is the very affordable custom template if you can’t install one on your own. Most blog consultants will do all the keyword research, etc for you, so that all you’ll have to do is log in and blog.

Many of the most common blog software systems are free or inexpensive, especially when weighed against the cost of only using paid methods to attract visitors.

Another reason why people do not have blogs is because they are under the impression that it will not work unless they are a competent writer. This is a fallacy. With blogging you can easily get away with just a few simple paragraphs. There is no need for you to write in professional manner or use industry jargon. By nature, blogging is done in a casual, conversational tone. Otherwise, it loses its spontaneity that is its trademark.

Moreover your blog posts do not have to be long article-type entries like either. Keep in mind that some of the articles you often find in a blog are done by an avid writer. Your audience will be thrilled with a few paragraphs every day, as long as they’re informative, consistent and understandable.

So why not take that plunge? Start blogging today and see for yourself. As for those who tried just once and immediately gave up, give it another shot. Remember that the positive out weighs the negative. Think of all the good things you’re missing. Start blogging now!

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Starting An Internet Business – Is It Worth It

Friday, October 30th, 2009

The Home Business idea has been around for many years now, perhaps beginning with an entrepreneurial child having lemonade stands on the weekend at the front of the neighbour’s house. Obviously the neighbours house because Dad was too embarrassed to have the stall in front of his own house, and perhaps still today this embarrassment has found its way into the lives of families who we’ve all experienced, rejecting the thought of having or being shown a presentation of a business idea.

Now a Home Business idea is firstly about making some extra income to provide finance for those dreams that we can never seem to afford. A better education for our children, that well deserved holiday, or perhaps even those unheard of riches that we believe we could never have, so we never do.

It all starts with a dream or a desire, and if a business operating from home could be something you could put a few hours a day toward, then there is every chance that over time and some added knowledge and education, you could find yourself and your family in an entirely different financial situation.

Working from home with an Internet or MLM Business is a great goal, and many companies operating today, that are household names, started with that same dream and found success – so is it worth it?

A common saying that many use in Leadership circles is ‘if you fail to plan, you plan to fail’, and this is true with any business venture. The first thing we must accept and realise is, that we are starting a Business, not developing a Get Rich Quick Scheme. Any business will take time to develop and must be approached with knowledge and ingenuity, balanced with an ability to take RISKS without the FEAR of FAILURE.

For starters, building your current bank balance is a good idea, so that you have enough to invest toward your business to get it up and running, and at least 3 months extra finance in the bank to cover your current living expenses, in case things begin to get tight, as they did in the beginning for me.

Now as this is the Internet we are talking about you will need a website, which is a registered home page specifically designed to display whatever product or service it is that you have to offer. The website will be the crux of your Internet Business, and you can either build one yourself with one of the many self help services to be found online, or you can pay someone to develop a unique and attractive site – the attraction factor is not that it is pleasing to the human eye, but that it has a uniqueness and quality that the Internet Search Engines find attractive.

Professionalism is a good goal and guideline in developing your site, because if and when you are discovered online, it is then that your site and unique products or service is open to the scrutiny of the human eye. If it is a site that offers retail sales, then a secure shopping cart or similar system like Click Bank or PayPal will be useful.

Getting people to your site will be the next consideration, and this is called, yes you guessed it; marketing or advertising. Build it and they will come only applied to a fictional movie about a baseball field, but build it is a must, and advertising is the key marketing method of letting the world know you are in Business and ready to help them. There are many methods of advertising or marketing your business idea on the Internet, from Pay per Click advertising to FFA sites or Email adverts, or simply writing articles or blogs, these are all effective in there own way, and with different levels of results and success.

Once you are up and running pull out all stops and announce your business to the world. Go offline and use classified ads in local newspapers, or maybe they’re willing to give you a free plug as a new business in the local area. Run off a few thousand pamphlets and do a drop to your neighbourhood letterboxes and, you could even use the kids to run this for you.

Whatever field it is that you choose to run with, be confident about what it is that you have to offer, and use creativity, insight and business knowledge. If you lack these things then a few hours on the Internet can find almost anything you would need to fill the gap, for knowledge is cheap these days, but those who have the creativity and insight to use it, build a great business and of course make the money.

So what are you waiting for? Some of the money out there is yours and it has your name on it -My new http://business.com – you know the rest.

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How Top Management Uses Blogs To Increase Business

Friday, October 30th, 2009

Top management executives at corporate giants like Sun Microsystems, Boeing Commercial Airplanes, General Motors and Hewlett-Packard have ventured into the blogging arena. What is prompting these busy executives to take time out form their hectic schedules to join in the conversations in the blogosphere? Simple, it is the desire to promote a new atmosphere of openness with employees, shareholders, customers, prospects and the general public in the process not only increasing business but, more so, giving a human voice to the company.

Bosses – Why Blog?

“What began as an experiment has become an important means of communication for GM. It has given me, personally, an opportunity to get much closer with you, the public.” These are the words of General Motors vice chairman Bob Lutz. The blogosphere, the press, and most of GM’s constituents are tuned into his blog which gets more than 5,000 visits and 13,000 page views a day.

In its simplest terms, a blog can be an online and very public journal. It is an effective medium used by top management to communicate directly to its market segment, business associates, stockholders and employees. Blogs serve as channels for management to explain to these people that the directions and actions and views that management is taking are in the best interests of all parties concerned. Through a blog, the CEO or any high level executive has the opportunity to converse with his target audience on a regular basis. The executive is in a unique position to set the agenda, steer the discussion and shape the views and opinions. In a way, top management executives would seem to be the logical persons to blog in behalf of the company. Nobody can represent a company and a product or service brand better than top executives especially the CEO. They are in a good position to comment on certain issues.

Blogging provides management with a fast and cost-effective means of conducting two-way communications with the company’s audience. Management and customers, industry peers or the public all have the opportunity to respond either in the comment box or their very own blogs. Management wants to find out how the public views the company so it can improve its products or services. Listening and engaging the blogging community can turn out to be a highly effective way of discovering what your targeted audience thinks about your company. Top management can use feedbacks, good and bad, to their advantage. These feedbacks are used to improve products or services and systems. The immediate and open communication achieved thru blogging can enable a company to gain a high position in its industry. Corporate executive blogs also provide a fast and direct method of managing research on customer experiences, company perception, commentaries on policies and agenda.

Unfavorable comments are not filtered out. Management evaluates these inputs and responds accordingly. GM vice chairman Bob Lutz emphasized it is extremely important to run the bad with the good comments or else credibility will suffer. In the blogosphere, credibility counts the most. Once it is gone, the blog is useless. Filtering out the unsavory remarks takes away the essence of a real conversation. It completely eliminates the likelihood of any wrong perception about your product or service being corrected.

As a whole, top management executives use blogs to help generate sales thereby increasing business. Blogs help them develop a human voice that customers, prospects, shareholders, industry peers, employees and the general public can relate. Giving a human voice to the company is significant as people basically do business out of relationships as they do out of prices and benefits. Blogging promotes a two-way communication about what is important to companies and communities – dialogue that more often than not builds a working relationship.

Effective Executive Blogs

It takes a combination of passion, personality, expertise in one’s field, wit and wisdom, writing proficiency to make an executive blog worth reading. An executive blog is not just a summary of company press releases. For a blog to be efficient, avoid having posts that read like a press release. Blogging is more informal and thus easier to bring readers into the conversation. Executive bloggers are advised to get personal while taking into consideration that a certain level of propriety is necessary.

Blogs are perfect for executives in as much as the focal point is on a subject matter that are an expert. An effective blog allows the executive to deal with business concerns and expound on major industry or company issues. For an executive blog to be successful, it should at all times reflect the conviction and voice of the executive, not the PR or legal department. This can be quite difficult as an executive blogger has added responsibilities to watch what he says, keeping in mind securities, disclosure rules. The best executive blog is one written by the executive himself. It is hard to be transparent when another blogger is posting opinions on industry or company trends that he has nothing to do with.

An effective blog uses short but concise and periodic entries rather than long and boring white papers. In fact, some of the outstanding blogs are those that have only one or two sentences with links directing readers to related articles.

A good executive blogger just focuses on two or three vital points. It is then scanned and proofread by a blog-savvy staff member. He also should organize the content of his blog. Arranging the corporate and industry issues he plans to tackle over time is recommended to build cohesiveness. Categorizing entries with relevant keywords can result in higher search engine ranking. New entries should be posted regularly, at least two to three times a week. There is nothing worse than visiting a blog that has not been updated.

Some executives hire the services of public relation firms to draw up blog strategies and at times to help them maintain the technical side of blogging. Others have in-house communications staff to handle logistics for them. Some executives write entries on their BlackBerrys or e-mail them. More importantly, executives claim they write their own blog personally with the slightest or no editing from the public relations or communications department.

Finally, to earn credibility in the blogosphere, an executive blogger should also take comments, favorable or not with a grain of salt. It also means owning up to bad news about the company. As Seth Godin, marketing guru and best-selling author emphasizes, an executive blog works best when it is based on candor, urgency, timeliness, pithiness, controversy and utility,

With the deluge of readers visiting blogs, expect more top management executives blogging to increase business.

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Making Your Internet Business Legal – A Simple Guide

Thursday, October 29th, 2009

When I first started thinking about beginning an online business, I didn’t think about the legalities. I knew I wanted to make some extra money. Lots of money! Sound familiar? So, I began doing some research. One day I ran across the headline of an article that I will never forget. It read, “Your Business; Get Legal Or Get Cheated”! As if that were not scary enough, there was more to come. As I began to skim the page, I was horrified to see the words, “Tax ID number.” Tax ID number? I don’t know anything about that! At that moment, I thought the dream of owning my own business was just that, a dream. I began to read more of the article and it actually sounded pretty simple. I was surprised to find how simple it really was. There are two things you must have in order to make your business legal.

The first thing you need to do is file your business name with your state. This is referred to as a Doing Business As (DBA) or Fictitious Name depending on your state of residence. It is as simple as going down to your local County Office building to register your business name. You will be charged a fee. I payed $19 in my county which is in North Carolina. You will need to find out the cost of the fees in your county. You can also file a corporation with your state. All states have a website that gives information about this. Most of the time you can even file online. A corporation will give you more protection for your business but is more expensive.

The second thing you need to do is obtain a Tax ID number. Most states require you to have one. In my state it is called a Sales Tax and Use Certificate. In other states it could be called a Seller’s Permit. What is the purpose of this number? It allows you to collect sales tax on items you sale within your own state. You will use this to file and pay taxes on the items that you sell. You can obtain a Tax ID number by visiting your local State Tax office. You should be able to complete the process and have your number within minutes for a minimal fee. Since the process was still a little scary for me, I went to see my accountant and he filed the papers for a fee of $25. I thought it was worth every penny not fill out the forms myself. If you buy products from a wholesaler, you will need to give them a copy of your Sales and Use Tax Certificate or Seller’s Permit. This proves to the IRS that they are not required to charge you tax on products that they sell to you for wholesale prices.

So, there you have it! Those are the two things you will need to make your business legal. Not too scary and painful, I hope. Easier and cheaper than you thought, right? There are a couple of other things to consider when starting your business, especially if you are serious about making money online.

Opening a business bank account is optional, but I highly recommend that you do. For a while, I didn’t have one. You will need the documents with your business name. Most banks offer business accounts and only require a deposit of $50 to $100. I opened a free business checking account. It included 175 transactions per month without being charged extra and no minimum balance was required to keep the account open. If you need more transactions there are other options available. Shop around for the best deals. One thing to take into consideration is convenience. For instance, if you spend a lot of time in other towns or states, make sure you open an account with a bank in those locations if possible.

If you are going to do business online you are going to need a merchant account to accept credit card payments from your customers. You will not be able to earn much money without one. People who shop online use credit and debit cards to get what they want as quickly as possible. A merchant account will collect payments from your customers and deposit them into your business bank account. When applying, you will need to supply all of the information I have discussed in this article. There are, of course, fees for using a merchant account. There will be a one time fee to set up an account. This amount can vary from a couple of hundred to a few thousand dollars depending on your needs and who you choose to set up your account. You will also be charged an average of 2.2% of the amount charged to your customer’s credit card plus around 30 cents for each transaction. This is what my bank would charge if I opened a merchant account with them. You will need to shop around to find the best rates and plan for you. I do not have a merchant account but am still able to accept payments online. I currently use Paypal to accept transactions. Go to their website to read about what they have to offer. It has it’s advantages and disadvantages, but I digress. That is another topic.

I hope you enjoyed reading this article and found it to be helpful in your business endeavors. I wish you the best of luck on your journey to success!

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The 3 Vital Steps To Online Success – Part 1 Of 4 (An Overview)

Wednesday, October 14th, 2009

Since its inception the Internet has brought fame and fortune to many individuals. For example, news broke not so long ago, of a couple from the UK who, in double-quick time, grew an online dating agency from zero to an income of hundreds of thousands. The value of their business is reckoned to be in the multi-million dollar range.

Since then, I heard of one gal who has struck gold selling bras and underwear and a guy who is making a nice living with his website on fly-fishing. Fly-fishing for heavens sake! Who would have thought there was any money in that? But there most certainly is. It’s a niche site offering a niche product. The perfect ingredients for online success!

More often than not the product or service is so simple, we ask ourselves: why didn`t I think of that? I`ll bet many of you can recall similar success stories. Indeed, anyone with a spark of life inside them will think: I can do that. That is when the dream starts; to emulate these successful entrepreneurs; to make a good living and be truly independent.

This, of course, is the sheer beauty of the Internet. The small guy can succeed. If you do it right you do not have to compete with the big guys, in fact if you try you will surely fail. But before I get ahead of myself, let me ask you a couple of questions:

Firstly, why should you start an online business?

Without doubt the Internet provides a wonderful opportunity to set up your very own business at a minimal cost, capable of reaching a potential audience of countless millions.

Compare this with the cost and time in setting up a traditional business: the costs of premises, purchasing and stocking inventory, employing staff, overheads… the list goes on.

The potential reach of your customers is also very limited with an off-line business by comparison with the Internet. The world really is your oyster. I think we can safely conclude there is no comparison.

Secondly, is it easy?

No, it most emphatically is not! But I tell you, it is a darn sight easier than starting a regular business! And it requires far less capital. But it still necessitates work, lots of work. And be in no illusion about one daunting statistic, namely that 95% of all new online ventures fail! You read that right, the odds are stacked against you! There, what do you think of that for a bit of honesty?

But now that you have been warned I can promise you one thing: with application, diligence, determination and a lot of perspiration you CAN succeed. And, it is to be hoped, beyond your wildest dreams. You can build a business for the future. And remember this, once you have built your site, it can go on creating income for you for years to come! Many have, why not you?

So, how do you go about getting online in the first place and then building your very own successful online business and, furthermore, with no Internet experience? This is where you are going to need help. Did you know there are three vital steps you must take to succeed with an Online Business? Well, that`s where this series of articles really begins.

Over the next three articles I shall elaborate on precisely these three steps. So, watch out for Part 2, which deals with the options open to you for getting your very own website up and running.

© Robbie Pugh – All Rights Reserved

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