Reciprocity rule:

Sociologist Markel Moss (1967) who studied the gifts given all over the world, has declared that in each human community there are three obligations, connected with exchanges. There is an obligation to compensate. There is also an obligation to give, and there is an obligation to receive.

But, to apply this principle to your business you should make sure that your gift:

1. Remarkable.

2. Special.

3. Surprising (surprise).

The known researcher has made once experiment at restaurant for the proof of this theory.

In the first variant:

When waiters represented the account to clients, they included mint for each person behind a table.

In the second variant:

When waiters represented the account, they included TWO mints for each person behind a table.

The result was almost predicted. At the second variant business has grown on 14.1 %, in comparison with growth only on 3.3 % at the first variant.
But look what was further.

In the third variant:

When waiters represented the account, they included one mint for each person behind a table. Then, waiters left and came back to give to each person behind a table the second mint, speaking thus: “Only for you…”. Essential 23 %-s’ growth of business was result!

Waiters had those three elements which forced these principles to work.

This experiment was spent by doctor Saioldini. If you wish to use this strategy, use it ethically. Be not false. Give of own will. In this or that form you receive return. But do not calculate, as much to you will return! Otherwise it will not work in general.

However the reciprocity is not limited by granting of gifts. It also concerns concessions between people. We will admit, you reject my big request. Then I do a concession to you, receding to the smaller request.

The tip №2:

The factor “you”:
The majority of businessmen, including “you” in offers, often receive the best sales. It is a certain way, but there are also latent dangers.

Studying was spent to compare effect of two advertising offers for disposable razors. In the first of them the pronoun “you” was used. Other announcement has been written in the third party and did not use a pronoun “you”.

Results have shown that the announcement written in the second person, the announcement written in the third party was more convincing for the client, than.

But we should not ignore one more intriguing circumstance. The personified announcement was more effective only when the announcement argument was strong. When arguments were weak, message personification actually reduced its influence. Use of a pronoun “you” has made people in a greater degree personally involved. Thus, they gave more attention of the argument of the announcement. If the argument is strong, you can convince them easily.

It is represented that you can increase persuasiveness of your announcement, personifying it. But you should have strong arguments to support your positions.
The tip №3:

The liking factor:

Liking is feeling of communication between people. It can be affinity, communication or attachment. People prefer to tell “yes” that who is pleasant to them.

Physical appeal also can be such tool. In 1970, researchers from University of Toronto have found that voters on federal elections in Canada have given to physically attractive candidates the majority of votes. Thus voters insisted that their choice was not influenced in any way by something so superficial, as appearance.

Communication is one more way. Direct-sales representatives often search or create communication directly with the clients. Collectors of money also do the same with good results.

In 1994, psychologists from University Hawaii and University of Denver have carried out research college campus, addressing with requests for payments for the purpose of mercy. When to inquiries the phrase “I am also a student” was added, donations more than doubled.

There are no big secrets to find online business, the only secret is that the industry of online internet business niche is really tough – more and more people are trying to make money on the Internet.

But this is where EVERYTHING is in your own hands. Nowadays we live in the world where information makes life easier.

That is why if you are properly armed with the online internet business info in your topic you can be sure that you will in any case find the way out from any bad situation. So, please make sure to track this site on a regular basis or – an ideal solution for you – sign up to its RSS feed. In such an easy way you will have a direct shortcut to the freshest informational updates here. Blogging can be helpful, you just need to understand how to use them for the success of your internet business.

It is not meaningful to draw in the advertising attention of all readers without analysis. The attention of an audience is necessary for you. Not all people who will read your announcement, – your future clients, and, of course, nobody will buy the newspaper only to read your announcement. But you also do not need attention of all readers; you should be guided only by that part of an audience which with the greatest probability can become interested in your offer.

For this reason so the headings addressed to separate groups of persons are effective. If your audience – owners of cars of mark “Audi”, heading can be such: “Attention, owners of Audis! ” Owners neither of Fords nor Chevrolet, any other mark are not necessary to you. To achieve attention of the target audience, supply the advertising by a photo and think up corresponding heading

2. Cause interest, addressing to emotions of readers!

Your advertising should not be the simple list of products and services. She should address to readers at emotional level, causing their interest, curiosity and desires. Usually the decision to make this or that purchase is the decision exclusively emotional which is supported with logic later. Your advertising should cause interest of readers by means of emotional references to them. The reference to feelings of readers is the whole art and if it to use it skillfully, it can be useful for advertising of any small-scale business.

For example, advertising of jeweler shop can be usual: “new rings Are on sale!” But it is possible to think up and something more romantic: “the Ring to buy and love in return!”

3. Prove feasibility of the promises!

People know that you have paid for the advertising, specially it developed and confirmed. They will not believe to your advertising if in it there will be no convincing proofs. For this purpose it is necessary to result responses of clients, opinions of experts and other proofs of the validity of your assurances. We live in a century of skepticism, very big efforts therefore can be demanded to overcome distrustfulness of buyers. If your product really the best who, except you, will tell about it? But, on the other hand, as you can prove it?

4. Guarantees

If you cannot confirm with guarantees the product or service – they at all should not be advertised. Money gets hardly, therefore people not very willingly spend them, especially, when advertising causes mistrust. Develop all doubts of readers, having provided the goods with firm guarantees. The more reliable is a guarantee it is much better.

One of the most unusual guarantee certificates for all my practice I have met “the unique friend” in advertising of the book promising the help in search. The guarantee was approximately like this: “we guarantee that using councils of our book within three years, you by all means will find the person of the dream. If it does not occur we will return money to you”. Thanks to this guarantee thousand of copies, and, as far as I know, have been sold and nobody has demanded the refund.

There are no big secrets to starting a business on the internet, the only secret is that the market of online internet business niche is really tough – more and more people are trying to make money online.

But this is where EVERYTHING is in your own hands. Nowadays we are living in the world where information quickly enhances the quality of our life.

That is why if you are properly armed with the online internet business information in your topic you can rest assured that you will always find the way out from any bad situation. So, please make sure to get back to this blog on a regular basis or – the least time consuming way of doing it – sign up to its RSS. Thus you will have a direct shortcut to the latest info updates here. Blogging can be helpful, you just need to understand how to use them for the success of your internet business.

1. for search of partners in business. A series of advertising letters is directed on the description of your possibility of business.

2. for sales of your products and services. In this case the purpose of advertising letters is to sell to your potential clients products and (or) services which at you are.

3. for granting of free electronic training courses to visitors of your site. It is necessary for trust formation in relation to you and is used for long-term marketing problems, such as popularization of your name and a site.

Main principles of a writing of consecutive advertising letters:

Registration:

Length of lines: At a writing of your letters use a simple rule: the length of lines of your messages should not exceed 65-70 symbols. It is connected by what not all post programs “are able” to carry out carryings over of long lines adequately. And, if, using text editor Word, you write the long offer from some lines at its transfer through e-mail, your addressee can see this offer in cut off and difficultly readable kind.

Divide paragraphs from each other. Psychologically much it is easier to perceive the information written by the short blocks visually divided from each other. Paragraphs, just also are such blocks.

Do not use a considerable quantity of signs (#, $, +, * etc.) for registration of the letters. Your problem not to make visual effect but to inform readers!

Use “active” references to sites and e-mail addresses. That is, do not forget to add before e-mail mail to addresses: and before references to web pages: http://

The maintenance:

Your ideal candidate: The big error will be, if you in the messages address to all people at once. In any case, it is necessary for you to allocate target audience to which your offer of business or products (services) is intended. Before to start a writing of a series of letters, wonder, to whom exactly you are going to address in the letters. Create a fancy of your ideal candidate. Find for a photo of the person similar to your ideal candidate in one of magazines and place it with itself on a desktop. Write letters as if they are intended it, to your ideal candidate and return of such messages it will be ready above.

The temptation is extremely great to inform the potential client or the candidate and to give as much as possible information. But, operating thus, you will achieve opposite result. Most likely, your long letter will be not read up is removed in “Basket”. Remember that you have all some seconds to capture attention of the addressee and some more minutes that it to keep. Proceeding from it when you write the letters remember a rule “better is less than more”!

There are no secrets to starting a business on the internet, the only secret is that the industry of online internet business niche is really tough – more and more people want to make money online.

But this is where EVERYTHING is in your own hands. Today we are living in the world where knowledge makes life easier.

That is why if you are properly armed with the online internet business info in your topic you can be sure that you will in any case find the solution to any bad situation. So, please make sure to track this web site on a regular basis or – the easiest way to take care of it – sign up to its RSS feed. Thus you will have your hand on the pulse of the latest informational updates here. Blogging can be helpful, you just need to understand how to use them for the success of your internet business.

As soon as you have created the list, you can earn at once money. With its help it is possible to sell, advertise, conclude contracts on joint venture, to organize participation in partner programs etc. There are tens ways to earn money by means of loyal address lists. The only thing that is necessary it is to learn how to create them.

We have spent years of our life in the Internet, thinking out the best ways of creation of address lists, and I am going to show to you ways how quickly and easily to create your personal address list.

1. The message on Dispatch should be evident On Each Page of your Site.

It is clear, but many founders of lists of an e-mail of addresses still do not do it. You should give to people possibility to subscribe on each page of your site. The more people will see your message, the more people will answer to it.

2. Add in the form of the Bonus for the Subscription the Electronic Book.

More than one year ago we have done it and our daily norm of a subscription has increased twice. It is checked up – your sales will increase if you add a bonus to what you sell.

So, we have proved that if you will add a free bonus the nbigger quantity of people will subscribe for your free dispatches. In a network there is a set of free electronic books which you can use as bonuses. Find what correspond with the maintenance of your site and use them for increase in number of subscribers. It so is simple and effective!

3. Use the Signature in All your e-mails Messages.

It is necessary for you to include the signature in each message which you send. There should be an announcement of a subscription to your dispatch together with a bonus for subscribers.

You will find out that unequivocally it is easier to use the announcement to do people by the subscribers than to force them to buy at once a product. As soon as they in your list, you build relations with them and then sell your product.

4. Send the Reference to your Dispatch in All Accessible Catalogues.

Constantly search for places for placing of references to the dispatch. For example, choose some the main pages with a subscription to resources of your competitors and find all sites which have references to these pages. It can be made, using a search engine of references on http://www.siteowner.com

There are no secrets to find online business, the only secret is that the market of online internet business niche is really tough – more and more people want to make money online.

But this is where EVERYTHING is in your own hands. Right now we are living in the world where information quickly enhances the quality of our life.

That is why if you are properly armed with the online internet business info in your topic you can be sure that you will always find the way out from any bad situation. So, please make sure to get back to this site on a regular basis or – best of all – sign up to its RSS. Thus you will have your hand on the pulse of the freshest informational updates here. Blogging can be helpful, you just need to understand how to use them for the success of your internet business.

Availability: This is very important advantage. Effectively to use e-mail answering machines there is no necessity to have at home the computer connected to the Internet. Besides, from you it is not required any especially “advanced” skills in possession of the computer and the Internet. Everything that for this purpose is necessary for you is in advance to write letters and to “charge” your answering machine.

Automation: Imagine a situation that where you were, that you did, the answering machine will work for you. You can hold training seminar or presentation, to sleep, have a rest on the sea, and at this time tens, and there can be hundreds people will to receive your messages where you consistently, step by step, tell to people about your business and (or) about products of your company. Is seductive? But it is already real and accessible to you! Use of this technology will allow you to avoid set of the routine and tiresome actions connected with search of potential partners in business and clients by means of the Internet.

Qualification: It is the western term which designates process of revealing of the people interested in your offer. Agree that it is very important to come into contact to already interested people than to tell about your possibilities to people with low degree of interest. The reason of disappointment of many surfers which try to do the business in the Internet consists just that they simply do not spend necessary efforts for automation business of processes. Danger of the Internet consists that it can easily enslave you having forced to carry out set of routine and tiresome affairs. But, if to use this tool with mind and to entrust routine to cars you can leave on absolutely new level of freedom and development of your business!

What is the real force of “clever answering machines”? In the first part of my article I told about the advantages received by you at their use. Now let’s look at figures which reflect percent of the response to your offer at use of a series of advertising letters. If your e-mail an answering machine “is charged” by six consecutive messages on the average from total number responded to your offer percentage distribution will be approximately following:

1 message – 44 %

2 message – 16 %

3 message – 14 %

4 message – 12 %

5 message – 8 %

6 message – 3 %

And it means that more than 50 % of responses are necessary on the subsequent to the first the letters! Represent, how many you lose potential partners in business and clients, without using this technology?!

There are no secrets to find online business, the only secret is that the market of online internet business niche is really tough – more and more people are trying to make money online.

But this is where EVERYTHING is in your own hands. Today we are living in the world where knowledge quickly enhances the quality of our life.

That is why if you are properly armed with the online internet business knowledge in your sphere of interest you can be sure that you will always find the solution to any bad situation. So, please make sure to get back to this web site on a regular basis or – the easiest way to take care of it – sign up to its RSS. In such an easy way you will have your hand on the pulse of the freshest info updates here. Blogging can be helpful, you just need to know how to use them for the success of your internet business.

It is reached in two ways. The first way it is a possibility of the program automatically to withdraw a name from the accounting record of the person sent inquiry about information reception. Personally I do not recommend using this way. Why? All is very simple. The matter is that for some reason it is not accepted to write the name and surname in accounting records.

As a rule, people prefer to use various pseudonyms (“nicks”). For example, imagine that you have programmed the message which begins with words” Respected first name … “. Instead of first name in the message sent by an answering machine the name received from the accounting record where at the user costs, for example, “Killer” should be inserted.

It turns out that the definitive variant of the message will look, as “Respected Killer …” Agree that it not the best variant of the reference with the business offer to the person who, probably, possesses good sense of humor and is the professor of any HIGH SCHOOL or the director of the succeeding enterprise.

The second variant is use of the special form which takes places on your page on the Internet. It is enough to visitor of your site to write the name and an e-mail address there and then to receive from an answering machine the first personified message. Researches of psychologists have shown that actually has no value the person understands that it receives letters from the robot or not. One fact that in letters received by it is used his name, promotes that it will much more attentively concern the information received by it.

Sequence principle: With this principle are familiar for the majority of people working in “a real” life. Its essence consists that for decision-making time is necessary for the person and the information on business possibility or on production should be given is dosed out and stage by stage. In the Internet this principle is, perhaps, even more actual, than in offline.

Researches of psychologists have shown that to cause the response to the information offered you; people should receive from you a minimum of 5-7 letters. And the maximum response is necessary on 7 messages. The important feature of “clever answering machines” is ability to create the whole series of letters (theoretically unlimited) which you can “program” on delivery with certain periodicity. Let’s tell you can send the first 5 messages every day then the subsequent two – once a week, then three more – once a month. Thus yours potential client or the partner in business will receive from you messages throughout almost 4 months!

There are no secrets to starting a business on the internet, the only secret is that the market of online internet business niche is really tough – more and more people want to make money on the Internet.

But this is where EVERYTHING is in your own hands. Today we are living in the world where info makes life easier.

That is why if you are properly armed with the online internet business information in your sphere of interest you can be sure that you will in any case find the way out from any bad situation. So, please make sure to get back to this blog on a regular basis or – the easiest way to take care of it – sign up to its RSS feed. Thus you will have your hand on the pulse of the latest informational updates here. Blogging can be helpful, you just need to know how to use them for the success of your internet business.

“Unwritten rules of building of online career” is a result of twenty years’ research of track records of thousand managers and professionals among which there were different people: and those who has promoted promptly, so-called “rockets”, and those who long went to success, we name their “turtles”. The collection of an ingenious practical advice, ways of advancement, tactical maneuvers and helps has as a result turned out how to get into the closed world of the manager – “rockets”.

Today, in the conditions of the extremely unstable business situation, against constant merges, absorption and reductions, the companies do not want, and do not presume to employ executors – capable only to follow people the instructions. The flexible vigorous people, capable to adapt to promptly varying conditions are necessary to them, to seize principles of work of difficult systems and quickly to find failures, from the first to carry out of the task and the most important thing to support competitiveness of the company.

In the end of the century the number of employees will considerably be reduced as levels of management of our companies decrease constantly. This so-called “reduction of levels” becomes that our firms could compete to more flexible and mobile contenders. The declared plans of reduction of administrative personnel are only the beginning. By the end of decade the majority of employees of an average link will lose their work.

How you can be prepared for all these merges, reductions and approaching of manufacture? What can you make adequately to meet increase in duties and the increased possibilities of growth in new, “grown thin” and, I hope more flexible American company? To begin with it I can esteem biographies of people which flied up on an office ladder and to compare them to biographies of their slower colleagues. Quickly enough you will notice interesting distinctions. However, it can happen that you will spend all life reading about others instead of most to clamber on steps. Understand that only you in a condition to construct your online career. Others can help you only council and an example one of which says that is easier to study on another’s errors, than as the own.

And here some good advice:

1. Some people quickly go uphill and obtain generous reward because clearly understand unwritten laws which operate the organizations and use this knowledge in the interests.

2. The organizations, from its part, wisely encourage such people because these sharp-witted persons observe and advance interests of the company as carefully, as well as own career. To tell the truth, the companies are interested to catch so much bright people, how many it will appear within reach.

There are no big secrets to find online business, the only secret is that the industry of online internet business niche is really tough – more and more people are trying to make money online.

But this is where EVERYTHING is in your own hands. Right now we live in the world where knowledge makes life easier.

Due to this if you are properly armed with the online internet business knowledge in your sphere of interest you can be sure that you will always find the solution to any bad situation. So, please make sure to get back to this web site on a regular basis or – an ideal solution for you – sign up to its RSS. In such an easy way you will have a direct shortcut to the freshest informational updates here. Blogging can be helpful, you just need to understand how to use them for the success of your internet business.

First of all, outline the abstract of the prospective message is very much helps by composition working out. Many writers and journalists consider the plan of the message in the course of work, but at use of the abstract work goes more predictably and demands smaller expenses of time for correction of errors and discrepancies. Besides, the definitive text looks much clearer and more attractive.

Much perfectly sold management is written to show to the reader on purpose:

- How to begin or expand a hobby,

- How to develop or get desirable abilities or talent,

- How to base, develop and expand private business,

- How to increase profit of existing business,

- How to promote,

- How to earn it is more than money,

- How to save means,

- How to raise a standard of living,

- How to resolve personal problems,

- How to get rid of illness or depression,

- How to become successful in the new enterprise, etc.

Having studied the most sold managements, you will find out that they are well worked, factual and accurately specify a way to definite purpose achievement. The management can have any format from article in volume of 2 pages, up to the small book bound and professionally issued.

It is important to them to know that it is written in that content and whether it will help to solve a management problem they are facing. If all information can be placed on 1 page so do not try to stretch the text. Remember: it is important to reader to solve a problem, instead of to take pleasure in your literary language.

Management theme:

To find well sold theme for working out is not as difficult as can seem at first sight. Be guided by a simple rule and it is to write only that is well-known to you and about what you can keep up the conversation. It follows from this that the best management made by you will be written on a theme which you seriously interested in. The more you are interested in this point it is easier to open the set theme and to draw attention of the reader. The text will show your knowledge and it will force the reader not to pay attention to any stylistic or grammatical errors.

There are no big secrets to starting a business on the internet, the only secret is that the market of online internet business niche is really tough – more and more people are trying to make money on the Internet.

But this is where EVERYTHING is in your own hands. Today we live in the world where knowledge makes life easier.

Due to this if you are properly armed with the online internet business knowledge in your topic you can be sure that you will in any case find the solution to any bad situation. So, please make sure to visit this site on a regular basis or – the least time consuming way of doing it – sign up to its RSS. In such an easy way you will have a direct shortcut to the latest informational updates here. Blogging can be helpful, you just need to know how to use them for the success of your internet business.

And still, the majority of people turn in the self-satisfied beings which every day are engaged same, equally and with the same people. More low by me it is resulted nine examples of how to learn to use as much as possible your abilities and to be able to open completely the potential that we have in us.

That is what you should do to maximize your business abilities:

Expand reality borders:

The most successful businessmen, as a rule, try to jump above a head. They transform impossible in probable, thinking more productively and constantly holding before a mind wider prospects. Find time for creative thinking, dream up about how you will develop the business, will enrich the private life. Go on educational seminars, try to learn more and be opened for new ideas.

Surround yourself with the best:

You are a product of the environment. According to an associative principle what you become in five years, depends on two major factors: from with whom you communicate, and what you read and what books you choose. Make so that both the first and the second was most high-class.

Surround yourself with the people aspiring forward, men and the women, thirsting to change that business world in which we should exist. Create the union from the sellers possessing outstanding mind, creative and successful and meet them weekly within all next year that by means of “brainstorming” to find new ways of multiplying your business successes. Besides, esteem biographies of people which you have got used to admire, and gather something useful of their experience. You can deeply get into minds of the greatest world thinkers only having gone to library.

Live your days more satiate:

At seminars which I spend for the companies all around country, I urge people to concern more responsibly to the time. Too many spend it for empty experiences concerning the last failures and the future troubles. Generally speaking, it is very frequent fears before the future and are not materialised. As Mark Twain has noticed once, “In my life there were many troubles, and some of them really happened”. Live each day entirely. The past is already history, and the future is only dream. Your day is everything that you have. Try new, risk more, think about something greater. Results will speak for themselves.

There are no big secrets to starting a business on the internet, the only secret is that the market of online internet business niche is really tough – more and more people are trying to make money on the Internet.

But this is where EVERYTHING is in your own hands. Right now we live in the world where info makes life easier.

That is why if you are properly armed with the online internet business information in your topic you can rest assured that you will in any case find the way out from any bad situation. So, please make sure to get back to this blog on a regular basis or – the easiest way to take care of it – sign up to its RSS feed. Thus you will have your hand on the pulse of the latest info updates here. Blogging can be helpful, you just need to know how to use them for the success of your internet business.

2. It is necessary to organize multilevel sales. When the client, having made purchase, passes from page of the order for the page containing your gratitude for purchase, suggest it to buy on the same page other your goods and services on favorable terms or on the usual. But in any case offer and give to the buyer possibility to add with other goods and services the order.

3. Tell to buyers that if they will result on your site behind purchases of the friends, you will give them discounts. In most cases this way helps to make three and more of one sale.

4. Give to the buyer possibility to join your affiliate-program that they could sell your goods and receive commission fee. You are surprised to how the quantity of your sales will increase.

5. Sell the rights of a reprint (reprinting) to your information goods. Place advertising about sale of the rights of a reprint in all texts. You can sell the rights of a reprint (reprinting) both separately from the basic goods, and in addition to it.

6. You can carry out joint promotion of the goods together with other businessmen. You can enter into with them the agreement on joint sale of your goods “in one packing”. Thus you will promote sales of the goods of other businessmen, but also your goods begin to sell others. In any case it will increase quantity of your sales.

7. If your goods not digital, or assume post or other not on-line delivery to the buyer, put in packing the coupon on the discount at purchase of other your goods and services, and also advertising of the last. The given variant has the same influence, as its information support on the client.

8. In a case described in item 7, enclose in packing as well the catalogue of the additional goods and services. It can be updating to the goods, various accessories, etc. If the client is happy with that he has bought from you, it in most cases will necessarily take advantage of this additional offer.

9. Sell gift certificates to your goods and services. You hardly will provide additional profit with it, and here including these certificates in the offer as a free bonus to the goods, unequivocally will raise interest of potential clients. For certain each of them will want to receive free of charge the certificate granting the right to reception of a gift.

10. Together with the goods give to your buyers free gifts, in particular, souvenirs on which advertising of your company, your goods and services is put. It can be labels, handles, T-shirts, tennis balls, mugs and anything you like. Such activity will allow you and to your business quickly to become the popular.

There are no big secrets to find online business, the only secret is that the market of online internet business niche is really tough – more and more people want to make money on the Internet.

But this is where EVERYTHING is in your own hands. Nowadays we live in the world where info makes life easier.

Due to this if you are properly armed with the online internet business information in your topic you can rest assured that you will always find the way out from any bad situation. So, please make sure to get back to this web site on a regular basis or – an ideal solution for you – sign up to its RSS. In such an easy way you will have a direct shortcut to the latest info updates here. Blogging can be helpful, you just need to understand how to use them for the success of your internet business.