December 18th, 2009

You have probably noticed that some insurance agents, especially when they are beginners, mainly count on their GA to give them leads, which usually are older; and the senior agents don’t even work them. But how does it turn out when the leads start to run low and they get burned out on re-working them repeatedly? So many agents get into that dilemma; then they end up buying so called “pre-qualified” leads, which can be expensive if they haven’t made very many sales yet.

Lots of insurance agents have experienced the same predicament and struggle of searching for fresh leads and new clients. It’s a skill to learn how to prospect. But even more than that, it involves determination and much patience. The ones who don’t have the right frame of mind or attitude for it won’t do well. Having as many leads and prospects as possible is so important. In many cases, your success depends on it.

You’re probably asking yourself how can you get your hands on these kinds of leads for your business? Don’t worry! I highly recommend the same solution for any of the following niches listed below:

• Mortgage Protection
• Disability Insurance
• Medigap Coverage
• Individual Life (Term, Whole, Universal)
• Group Life
• Disability Insurance
• Individual Health
• Final Expenses

The list continues. So, which niche is yours? How have you, to this point, gone about finding new clients? Whatever you’ve been doing, you can make it better by having prospects chasing you for a change! I’m talking about voice broadcasting. It’s a prospecting tool that only generates fresh leads for you. Just return calls from people who’ve heard your message and request that you get back to them.

It’s easy to use because there’s no physical equipment to install. With internet access, you can set up your campaigns to automatically run whenever you want. For example, let’s say you’re gonna be in the office during the morning hours, just program it to have the calls come in “live” and speak with the prospect at that moment. Pretty cool, huh? Or, let’s say you have appointments during the morning hours. Just program it to conveniently auto dial so that when you return, all you need to do is check your voicemail and return the calls from people who want your business.

What some smaller offices do is split or share the system among 2 or 3 agents and it works out really well. Just choose one person (maybe yourself) to record a compelling message that people looking for your type of coverage would want more information about. Create urgency! You can say something like: “Hi, I’m (_____) from XYZ company. Insurance rates are scheduled to increase some time next month. But we can secure today’s rate if you’re still in the market for _______ coverage. Call me at (phone number) to discuss your need.” People will be interested in that. And if you really are having some kind of special for the week or month, be sure to mention that. Make it as hard to pass up as possible.

Keep in mind, people buy if they like what you’ve presented to them (over the phone or in person), and their emotions drive the ultimate decision. Why not have that decision be in your favor?

Grab useful knowledge about internet marketing – please make sure to go through the publication. The times have come when concise information is truly only one click of your mouse, use this opportunity.

Tags: voice broadcasting
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